5:3
9:16
16:9
To access the Max Brand Guidelines, view the site on a desktop and adjust the browser window size accordingly.
Brand Story
Core brand elements
Logos
Color
Typography
Brand Devices
Tone of Voice
CTA & Legal
Internal Comms
Copy Guidance
Guidelines
Key Art Core Assets
Motion
Static digital display
A/V Specs
CTV
Product / In-App
Dotcom & CRM
Other brands
CNN Max
Quick Downloads
US / Canada
EMEA
CTV
Product / In-App
Dotcom & CRM
Showcase
Quick Downloads
Contact
Changelog
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Hello! Welcome to the HBO Max Brand Portal. Inspiration, brand assets, guidelines, and more.
Inside the Brand
Where Our World Meets Yours
Discover what’s behind the captivating stories we create.
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Inside the Brand
See our positioning and creative approach.
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Core Brand Elements
All the Essentials
Everything you need to bring the brand to life.
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Guidelines
Ground Rules & Recommendations
Everything you need to shape how we show up.
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Showcase
Our Brand in Action
Best practices at work, from launch to long-term engagement.
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Quick Downloads
Logos, Brand Devices, Templates & More
Logos, brand devices, templates & more.
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Contact
Questions or Comments?
Questions or comments?
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