5:3
9:16
16:9
To access the Max Brand Guidelines, view the site on a desktop and adjust the browser window size accordingly.
Brand Story
Core brand elements
Logos
Color
Typography
Brand Devices
Tone of Voice
CTA & Legal
Internal Comms
Copy Guidance
Guidelines
Key Art Core Assets
Motion
Static digital display
A/V Specs
CTV
Product / In-App
Dotcom & CRM
Other brands
CNN Max
Quick Downloads
US / Canada
EMEA
CTV
Product / In-App
Dotcom & CRM
Showcase
Quick Downloads
Contact
Changelog
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Hello!
Welcome to the HBO Max Brand Portal
. Inspiration, brand assets, guidelines, and more.
Inside the Brand
Where Our World Meets Yours
Discover what’s behind the captivating stories we create.
Inside the Brand
See our positioning and creative approach.
Core Brand Elements
All the Essentials
Everything you need to bring the brand to life.
Guidelines
Ground Rules & Recommendations
Everything you need to shape how we show up.
Showcase
Our Brand in Action
Best practices at work, from launch to long-term engagement.
Quick Downloads
Logos, Brand Devices, Templates & More
Logos, brand devices, templates & more.
Contact
Questions or Comments?
Questions or comments?
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