Changelog

Guidelines > Motion > Motion Guidelines > US Motion Toolkit & Templates (Download Links Updated)

• Copyright year in the legal line to 2026
  
• How CTAs are entered on outros in Essential Graphics — there are now separate inputs for standard and partnership/Amazon outros
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US/Canada > Motion > Motion Toolkit > US Motion Toolkit & Templates (Download Links Updated)

• Copyright year in the legal line to 2026
  
• How CTAs are entered on outros in Essential Graphics — there are now separate inputs for standard and partnership/Amazon outros
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > HBO Max On Hulu (Download Link)

• Copyright year in the legal line to 2026
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US/Canada> Motion > HBO Max On Hulu (Download Link)

• Copyright year in the legal line to 2026
  
• Localized elements have been added to corresponding assets.

Guidelines > A/V Specs > Graphics > HBO Blur Toolkit (Download Link)

• Copyright year in the legal line to 2026
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US/Canada > A/V Specs > HBO Blur Toolkit (Download Link)

• Copyright year in the legal line to 2026
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing

• Full-funnel marketing display ad examples to match the templates
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > Originals (Download Link)

• New O&O/DV360 digital display template files to the “Originals” download link
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US/Canada > Static Digital Display > Originals (Download Link)

• New O&O/DV360 digital display template files to the “Originals” download link
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Sports Marketing Templates (Download Link)

• EMEA Sports Marketing Templates download link
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Static Digital Display > EMEA Sports Marketing Templates (Download Link)

• EMEA Sports Marketing Templates download link
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > HBO Max on Hulu (Download Link)

• HBO Max on Hulu download link to version AE25. (No change to the creative.)
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Motion > HBO Max on Hulu (Download Link)

• HBO Max on Hulu download link to version AE25. (No change to the creative.)
  
• Localized elements have been added to corresponding assets.

Guidelines > A/V Specs > HBO Blur Toolkit (Download Link)

• HBO Blur Kit download link to version AE25. (No change to the creative.)
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > A/V Specs > HBO Blur Kit

• HBO Blur Kit download link to version AE25. (No change to the creative.)
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Max Original Mnemonic (Download Link)

• Max Original Mnemonic download link by removing an old blue version
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Motion > Max Original Mnemonic (Download Link)

• Max Original Mnemonic download link by removing an old blue version
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Display Ads (US)

• Display Ads examples to reflect US pricing change
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Growth Marketing (US)

• Growth Marketing examples to reflect US pricing change
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US/Canada > Static Digital Display > Full-Funnel Display Ads

• Display Ads examples to reflect US pricing change
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US/Canada > Static Digital Display > Growth Marketing

• Growth Marketing examples to reflect US pricing change
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > US Motion Toolkit & Templates (Download Link)

• US Motion Toolkit link (AE25)
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > EMEA Motion Toolkit & Templates (Download Link)

• EMEA Motion Toolkit link
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US/Canada > Motion > Motion Toolkit > US Motion Toolkit & Templates (Download Link)

• US Motion Toolkit link (AE25)
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (Download Link)

• EMEA Motion Toolkit link
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Outros > Amazon (US & EMEA)

• On-air safe version
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Text Cards (US & EMEA)

• New assets for use in multi-title brand promos and reels
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines

• Visual examples to reflect US pricing change in these sections:
  

• US pricing text on outros
  

Core Brand Elements > Brand Devices > Key Art Quilt (Download Link)

• HBO Max US/Canada key art quilts with new titles
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Brand Devices > Key Art Quilt (Download Link)

• HBO Max US/Canada key art quilts with new titles
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Motion Toolkit > US Motion Toolkit & Templates (Download Link)

• Avid guides separated from the AEP download, allowing users to download only what they need
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Motion > US Motion Toolkit & Templates (Download Link)

• Avid guides separated from the AEP download, allowing users to download only what they need
  
• Localized elements have been added to corresponding assets.

Guidelines > Key Art Core Assets > Templates > EMEA Key Art Templates (Download Link)

• EMEA Key Art Templates download link: changed the dimension of FF_Banner artboard in the M5 master
  
• Localized elements have been added to corresponding assets.

• 4x5 format to the key art package
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Key Art Core Assets > EMEA Key Art (Download Link)

• EMEA Key Art Templates download link: changed the dimension of FF_Banner artboard in the M5 master
  
• Localized elements have been added to corresponding assets.

• 4x5 format to the key art package
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Full-Funnel Digital Ads (Download Link)

• EMEA Full-Funnel Digital Ads download link: updated size of FF_Banner smart object and included an additional option for title treatment–only banners
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Static Digital Display > EMEA Full-Funnel Digital Ads (Download Link)

• EMEA Full-Funnel Digital Ads download link: updated size of FF_Banner smart object and included an additional option for title treatment–only banners
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Bugs

• Visual examples, and removed references to the 100% and 200% bugs
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Outros > Custom

• Guidance on custom outros to align with the new custom outros in the toolkit
  
• Localized elements have been added to corresponding assets.

• US custom outro versions
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Outros > Standard

• Color guidance for HBO Max logo, CTA, URL, and legal
  
• US standard outro versions
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Motion Toolkit > Features & Terms

• Frame rates and aspect ratios for EMEA
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Motion Toolkit

• /MES scripting for Spanish
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > EMEA Motion Toolkit & Templates (Download Link)

• EMEA Motion Toolkit download link to include custom outros and bug size
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (Download Link)

• EMEA Motion Toolkit download link to include custom outros and bug size
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > CTV > Amazon

• Size of Amazon Prime Video logo to meet Amazon specs
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Static Digital Display > CTV

• Size of Amazon Prime Video logo to meet Amazon specs
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > EMEA Growth Marketing Templates (Download Link)

• EMEA Growth Marketing Templates download link to include single-title, 2-up, and 3-up language extensions
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Static Digital Display > EMEA Growth Marketing Templates (Download Link)

• EMEA Growth Marketing Templates download link to include single-title, 2-up, and 3-up language extensions
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > EMEA Full-Funnel Digital Ads (Download Link)

• EMEA Full-Funnel Digital Ads download link
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Static Digital Display > EMEA Full-Funnel Digital Ads (Download Link)

• EMEA Full-Funnel Digital Ads download link
  
• Localized elements have been added to corresponding assets.

Key Art Core Assets > Templates > HBO Original KA Templates / Max Original KA Templates

• Guideline layers to include a more prominent reminder for users to account for the height of the “genre” tune-in during design
  
• Premiere and day/time tune-ins to be right aligned
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Key Art Core Assets > HBO Original Key Art (Download Link)

• Guideline layers to include a more prominent reminder for users to account for the height of the “genre” tune-in during design
  
• Premiere and day/time tune-ins to be right aligned
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Key Art Core Assets > Max Original Key Art (Download Link)

• Guideline layers to include a more prominent reminder for users to account for the height of the “genre” tune-in during design
  
• Premiere and day/time tune-ins to be right aligned
  
• Localized elements have been added to corresponding assets.

Core Brand Elements > Copy Guidance

• Copy guidance. Within text, spell out “HBO Max” — do not use the logo.
  
• Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > HBO Max on Hulu

• HBO Max on Hulu guidance and downloads
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Motion > HBO Max on Hulu

• HBO Max on Hulu guidance and downloads
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Full-Funnel Digital Ads (Download Link)

• EMEA full-funnel digital ads with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Static Digital Display > EMEA Full-Funnel Digital Ads (Download Link)

• EMEA full-funnel digital ads with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Partner Marketing Templates (Download Link)

• EMEA partner marketing templates with channel expansion
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Static Digital Display > EMEA Partner Marketing Templates (Download Link)

• EMEA partner marketing templates with channel expansion
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Growth Marketing Templates (Download Link)

• EMEA growth marketing templates for single titles with added language extension to support Hebrew
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Static Digital Display > EMEA Growth Marketing Templates (Download Link)

• EMEA growth marketing templates for single titles with added language extension to support Hebrew
• Localized elements have been added to corresponding assets.

Guidelines> Motion > Motion Guidelines > EMA Motion Toolkit (download link)

• EMEA Motion Toolkit link with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (download link)

• EMEA Motion Toolkit link with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
  
• Localized elements have been added to corresponding assets.

Guidelines > Key Art Core Assets > Templates > EMEA KA Templates (download link)

• EMEA KA Templates link with a technical update
  
• Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Key Art Core Assets > EMEA Key Art (download link)

• EMEA KA Templates link with a technical update
  
• Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Social > Social Brand Elements

• HBO Max social avatars (square and circular versions) and social headers
  
• Localized elements have been added to corresponding assets.

Quick Downloads > US / Canada > Static Digital Display > Social Brand Elements

• HBO Max social avatars (square and circular versions) and social headers
  
• Localized elements have been added to corresponding assets.

Brand.HBOMax.com Launch