Changelog

April 01, 2026

Guidelines > Motion > Motion Toolkit > Intros

Removed:

Max Original Intro and HBO Original Intro. Both no longer in use moving forward
Localized elements have been added to corresponding assets.

Updated:

Motion Toolkit (Download Link)
EMEA Motion Toolkit (Download Link)
Localized elements have been added to corresponding assets.

Blur Intro (previously, Standard Intro):

Extended total comp and MOGRT duration by 3 sec; this does not affect existing duration guidance
Localized elements have been added to corresponding assets.

Glass Intro (previously, Custom Intro):

Added: Glass intro MOGRT for Premiere workflow
Extended total comp by 3 sec; this does not affect existing duration guidance
Localized elements have been added to corresponding assets.

Quick Downloads > US > Motion > Motion Toolkit (Download Link)

Removed:

Max Original Intro and HBO Original Intro. Both no longer in use moving forward
Localized elements have been added to corresponding assets.

Updated:

Motion Toolkit (Download Link)
EMEA Motion Toolkit (Download Link)
Localized elements have been added to corresponding assets.

Blur Intro (previously, Standard Intro):

Extended total comp and MOGRT duration by 3 sec; this does not affect existing duration guidance
Localized elements have been added to corresponding assets.

Glass Intro (previously, Custom Intro):

Added: Glass intro MOGRT for Premiere workflow
Extended total comp by 3 sec; this does not affect existing duration guidance
Localized elements have been added to corresponding assets.

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (Download Link)

Removed:

Max Original Intro and HBO Original Intro. Both no longer in use moving forward
Localized elements have been added to corresponding assets.

Updated:

Motion Toolkit (Download Link)
EMEA Motion Toolkit (Download Link)
Localized elements have been added to corresponding assets.

Blur Intro (previously, Standard Intro):

Extended total comp and MOGRT duration by 3 sec; this does not affect existing duration guidance
Localized elements have been added to corresponding assets.

Glass Intro (previously, Custom Intro):

Added: Glass intro MOGRT for Premiere workflow
Extended total comp by 3 sec; this does not affect existing duration guidance
Localized elements have been added to corresponding assets.

March 27, 2026

Guidelines > Motion > Motion Toolkit > Intros

Naming Updates:

“Standard Intro” is now “Blur Intro”
“Custom Intro” is now “Glass Intro”
Localized elements have been added to corresponding assets.

HBO Original and Max Original Intros:

Added guidance note: Effective moving forward, please do not use the HBO Original Intro or Max Original Intro.
Localized elements have been added to corresponding assets.

Blur Intro - Updated:

“Standard Intro” is now “Blur Intro”
Blur Intro should now be used for single‑title promos
Added color guidance for single‑title promos
Localized elements have been added to corresponding assets.

Glass Intro - Updated:

“Custom Intro” is now “Glass Intro”
Localized elements have been added to corresponding assets.

US & EMEA Motion Toolkits will be updated in our next release to remove the HBO Original and Max Original Intro options.

Naming Updates:

“Standard Intro” is now “Blur Intro”
“Custom Intro” is now “Glass Intro”
Localized elements have been added to corresponding assets.

HBO Original and Max Original Intros:

Added guidance note: Effective moving forward, please do not use the HBO Original Intro or Max Original Intro.
Localized elements have been added to corresponding assets.

Blur Intro - Updated:

“Standard Intro” is now “Blur Intro”
Blur Intro should now be used for single‑title promos
Added color guidance for single‑title promos
Localized elements have been added to corresponding assets.

Glass Intro - Updated:

“Custom Intro” is now “Glass Intro”
Localized elements have been added to corresponding assets.

March 26, 2026

Guidelines > Key Art Core Assets > Templates > EMEA KA Templates (Download Link)

Updated:

TNT Sports logo ingested into tune-in layers
Created stacked tune-in version option for the 48x14
Increased HBO Max logo by 125% on the 30x30, 1x1, 4x5, 9x16, 16x9, and stacked 48x14 HBO Max-only versions
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Key Art Core Assets > EMEA Key Art (Download Link)

Updated:

TNT Sports logo ingested into tune-in layers
Created stacked tune-in version option for the 48x14
Increased HBO Max logo by 125% on the 30x30, 1x1, 4x5, 9x16, 16x9, and stacked 48x14 HBO Max-only versions
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > Motion Toolkit > EMEA Motion Toolkit & Templates > O&O Toolkit (Download Link)

Updated:

TNT Sports ingested into existing assets
Localized elements have been added to corresponding assets.

Added:

Brand hub outro assets
Device tag outro assets
App Store icon outro assets
TNT Sports concurrents
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Motion > EMEA O&O Cross-Promo Toolkit (Download Link)

Updated:

TNT Sports ingested into existing assets
Localized elements have been added to corresponding assets.

Added:

Brand hub outro assets
Device tag outro assets
App Store icon outro assets
TNT Sports concurrents
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > CTV (Download Link)

Updated:

CTV visual examples and download template link to reflect the latest template changes
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US > Static Digital Display > CTV (Download Link)

Updated:

CTV visual examples and download template link to reflect the latest template changes
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

March 13, 2026

Core Brand Elements > Brand Devices > Key Art Quilt (Download Link)

Updated:

Titles in the US Key Art Quilt
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Core Brand Elements > CTA & Legal > CTA Button

Added:

CTA button corner radius specs
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Guidelines > Key Art Core Assets > Templates > HBO Original KA Templates (Download Link) & Max Original KA Templates (Download Link)

Updated:

Divider bar added to the premiere and day/time tune-in lockups
Tightened leading on the premiere and day/time tune-in layers
Created stacked tune-in version for the 48x14
Increased HBO Max logo by 125% on the 30x30, 1x1, 4x5, 9x16, 16x9, and stacked 48x14 HBO Max-only versions
Simplified social covers to include attribution, title treatment, and art only
Removed HBO Max Original tune-in lockup and attribution from Max Original templates
Clarified tune-in formatting
Post-premiere: “Now Streaming” (used in new markets) is the default messaging. “Stream Now” can be used when space is limited
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US > Key Art Core Assets > HBO Original Key Art (Download Link) & Max Original Key Art (Download Link)

Updated:

Divider bar added to the premiere and day/time tune-in lockups
Tightened leading on the premiere and day/time tune-in layers
Created stacked tune-in version for the 48x14
Increased HBO Max logo by 125% on the 30x30, 1x1, 4x5, 9x16, 16x9, and stacked 48x14 HBO Max-only versions
Simplified social covers to include attribution, title treatment, and art only
Removed HBO Max Original tune-in lockup and attribution from Max Original templates
Clarified tune-in formatting
Post-premiere: “Now Streaming” (used in new markets) is the default messaging. “Stream Now” can be used when space is limited
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ad Templates - Downloads (all download links)

Updated:

Growth Marketing section renamed All-Catalog IP – DCO, now located within Display Ads
All Digital Ads Templates – Download Links, including file names, updated:
Original IP – O&O + DV360
Non-Original IP – O&O + DV360
All-Catalog IP - DCO
Sports – O&O + DV360
Amazon DSP
Pause Ads – Vertical + Full Screen
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US > Static Digital Display

Updated:

Growth Marketing section renamed All-Catalog IP – DCO, now located within Display Ads
All Digital Ads Templates – Download Links, including file names, updated:
Original IP – O&O + DV360
Non-Original IP – O&O + DV360
All-Catalog IP - DCO
Sports – O&O + DV360
Amazon DSP
Pause Ads – Vertical + Full Screen
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing

Updated:

Updated full-funnel visual examples to reflect CTA change from "WATCH TRAILER" to "SIGN UP NOW"
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Display Ads

Updated:

Guidance for Display Ads
Full-funnel display ad templates (Originals and Pay-1) to reflect CTA changes from:
(pre-premiere) "WATCH TRAILER" to "SIGN UP NOW”
(post-premiere, lower funnel) "NOW STREAMING" to "STREAM NOW," and "SIGN UP NOW" to "SIGN UP"
Localized elements have been added to corresponding assets.
Growth Marketing section renamed All-Catalog IP – DCO, and guidance updated

Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Sports

Updated:

Copy guidance for Sports
Sports templates to reflect CTA changes from "NOW STREAMING" to "STREAM NOW," and "SIGN UP NOW" to "SIGN UP"
Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Amazon DSP

Updated:

Amazon DSP templates to reflect CTA changes from "NOW STREAMING" to "STREAM NOW," and "SIGN UP NOW" to "SIGN UP"
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Pause Ads

Updated:

Pause ad templates: removed divider bar from the tune-in lockup and changed CTA from "NOW STREAMING" to "STREAM NOW"
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Display Ads >

Updated:

Growth Marketing section renamed All-Catalog IP – DCO, now located within Display Ads
Localized elements have been added to corresponding assets.

Localized elements have been added to corresponding assets.

March 5, 2026

Guidelines > Key Art Core Assets > Templates > HBO Original KA Templates (Download Link) & Max Original KA Templates (Download Link)

Updated:

Removed divider bar from the tune-in lockup
Localized elements have been added to corresponding assets.

Tightened leading on the premiere and day/time tune-in layers
Localized elements have been added to corresponding assets.

Created stacked version for the 48x14
Localized elements have been added to corresponding assets.

Increased HBO Max logo by 125% on the 4x5, 9x16, and stacked 48x14 HBO Max-only versions
Localized elements have been added to corresponding assets.

Simplified social covers to include attribution, title treatment, and art only
Localized elements have been added to corresponding assets.

Removed HBO Max Original tune-in lockup and attribution from Max Original templates
Localized elements have been added to corresponding assets.

Visual examples updated
Localized elements have been added to corresponding assets.

Clarified month and day copy formatting, and when to use (and omit) genre indicators in tune-ins
Localized elements have been added to corresponding assets.

NOTE: The EMEA KA Templates will be updated with our next release, scheduled for March 12.

Action Required: Download Templates

Quick Downloads > US/Canada > Key Art Core Assets > HBO Original Key Art (Download Link) & Max Original Key Art (Download Link)

Updated:

Removed divider bar from the tune-in lockup
Localized elements have been added to corresponding assets.

Tightened leading on the premiere and day/time tune-in layers
Localized elements have been added to corresponding assets.

Created stacked version for the 48x14
Localized elements have been added to corresponding assets.

Increased HBO Max logo by 125% on the 4x5, 9x16, and stacked 48x14 HBO Max-only versions
Localized elements have been added to corresponding assets.

Simplified social covers to include attribution, title treatment, and art only
Localized elements have been added to corresponding assets.

Removed HBO Max Original tune-in lockup and attribution from Max Original templates
Localized elements have been added to corresponding assets.

Visual examples updated
Localized elements have been added to corresponding assets.

Clarified month and day copy formatting, and when to use (and omit) genre indicators in tune-ins
Localized elements have been added to corresponding assets.

NOTE: The EMEA KA Templates will be updated with our next release, scheduled for March 12.

Action Required: Download Templates

Core Brand Elements > CTA & Legal > CTA Button

Updated:

CTA button corner radius specs
Localized elements have been added to corresponding assets.

Action Required: Download Templates

February 26, 2026

Guidelines > Motion > Motion Guidelines > US Motion Toolkit & Templates (Download Links)

Updated:

Title Cards (AEP, Avid Guide & MOGRTs): added a social-forward title card option in 1x1, 2x3, 4x5, and 9x16 formats, with HBO Max logo for social videos without outros
Upper Third and Lower Third (AEP & MOGRTs): reduced attribution sizes
Text Cards (AEP & MOGRTs): default text formatting changed to title case
Intros (AEP & MOGRTs): extended the start of the timeline by 2 seconds (no change to the recommended duration). HBO Max intro renamed to “standard intro”
Outros (AEP & MOGRTs): added Amazon PVC outros in all social formats
Updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Added:

Custom Intro (AEP): added a new custom intro asset for use on select multi-title promos
Internal Title Cards (AEP & MOGRTs):
Added a new “internal title card – standard" asset
Existing internal title card asset renamed to "internal title card – transition" to distinguish it from the new asset

Action Required: Download Templates

Quick Downloads > US / Canada > Motion > Motion Toolkit > US Motion Toolkit & Templates (Download Links)

Updated:

Title Cards (AEP, Avid Guide & MOGRTs): added a social-forward title card option in 1x1, 2x3, 4x5, and 9x16 formats, with HBO Max logo for social videos without outros
Upper Third and Lower Third (AEP & MOGRTs): reduced attribution sizes
Text Cards (AEP & MOGRTs): default text formatting changed to title case
Intros (AEP & MOGRTs): extended the start of the timeline by 2 seconds (no change to the recommended duration). HBO Max intro renamed to “standard intro”
Outros (AEP & MOGRTs): added Amazon PVC outros in all social formats
Updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Added:

Custom Intro (AEP): added a new custom intro asset for use on select multi-title promos
Internal Title Cards (AEP & MOGRTs):
Added a new “internal title card – standard" asset
Existing internal title card asset renamed to "internal title card – transition" to distinguish it from the new asset

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > EMEA Motion Toolkit (Download Link) & MOGRTs (Download Link)

Updated:

Title Cards (AEP & MOGRTs): added a social-forward title card option in 1x1, 2x3, 4x5, and 9x16 formats, with HBO Max logo for social videos without outros
Upper Third and Lower Third (AEP): reduced attribution sizes
Text Cards (AEP & MOGRTs): default text formatting changed to title case
Intros (AEP & MOGRTs): extended the start of the timeline by 2 seconds (no change to the recommended duration)
Custom Intro (AEP & MOGRTs): added a new custom intro asset for use on select multi-title promos
Internal Title Cards (AEP & MOGRTs): added a new internal title card (no transition) asset
Outros (AEP & MOGRTs): added Amazon PVC outros in all social formats
Updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Added:

TNT Sports Flagship Toolkit integration (AEP & MOGRTs)

Action Required: Download Templates

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (Download Link) & MOGRTs (Download Link)

Updated:

Title Cards (AEP & MOGRTs): added a social-forward title card option in 1x1, 2x3, 4x5, and 9x16 formats, with HBO Max logo for social videos without outros
Upper Third and Lower Third (AEP): reduced attribution sizes
Text Cards (AEP & MOGRTs): default text formatting changed to title case
Intros (AEP & MOGRTs): extended the start of the timeline by 2 seconds (no change to the recommended duration)
Custom Intro (AEP & MOGRTs): added a new custom intro asset for use on select multi-title promos
Internal Title Cards (AEP & MOGRTs): added a new internal title card (no transition) asset
Outros (AEP & MOGRTs): added Amazon PVC outros in all social formats
Updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Added:

TNT Sports Flagship Toolkit integration (AEP & MOGRTs)

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > HBO Max on Hulu Downloads

Updated:

After Effects Project & MOGRTs: updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Motion > HBO Max on Hulu Downloads

Updated:

After Effects Project & MOGRTs: updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > A/V Specs > Graphics > HBO Blur Kit (Download Kit)

Updated:

9x16 Intros: shifted HBO and HBO Original logos upward within the frame to vertically align with other toolkits
Updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Added:

Title Card: added a social-forward title card option in 1x1, 2x3, 4x5, and 9x16 formats, with HBO Max logo for social videos without outros

Action Required: Download Templates

Quick Downloads > US / Canada > A/V Specs > HBO Blur Kit (Download Link)

Updated:

9x16 Intros: shifted HBO and HBO Original logos upward within the frame to vertically align with other toolkits
Updated representative IP to align with other toolkits
Localized elements have been added to corresponding assets.

Added:

Title Card: added a social-forward title card option in 1x1, 2x3, 4x5, and 9x16 formats, with HBO Max logo for social videos without outros

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Growth Marketing (Download Link)

Updated:

Integrated the TNT brand assets into the EMEA Full Funnel Digital Ads master file
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Full-Funnel Digital Ads (Download Link)

Updated:

Integrated the TNT brand assets into the EMEA Full Funnel Digital Ads master file
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Growth Marketing (Download Link)

Updated:

Integrated the TNT brand assets into the EMEA Growth Marketing master file
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Growth Marketing Templates (Download Link)

Updated:

Integrated the TNT brand assets into the EMEA Growth Marketing master file
Localized elements have been added to corresponding assets.

Action Required: Download Templates

February 12, 2026

Guidelines > Key Art Core Assets > Platform Key Art

Updated:

Platform Key Art Template PSD: attribution layer removed
HBO Max In-Situ Presentation INDD: pages reordered, two pages consolidated, and IP updated
Localized elements have been added to corresponding assets.

Added:

Platform Megableed Requirements Template PSD + Reference Guide
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Key Art Core Assets > Platform Key Art

Updated:

Platform Key Art Template PSD: attribution layer removed
HBO Max In-Situ Presentation INDD: pages reordered, two pages consolidated, and IP updated
Localized elements have been added to corresponding assets.

Added:

Platform Megableed Requirements Template PSD + Reference Guide
Localized elements have been added to corresponding assets.

Action Required: Download Templates

January 29, 2026

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > Sports (Download Link)

Updated:

Sports template lockups to match the static digital display
Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Static Digital Display > Sports (Download Link)

Updated:

Sports template lockups to match the static digital display
Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > Amazon DSP (Download Link)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Static Digital Display > Amazon DSP (Download Link)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > Pause Ads (Download Link)

Updated:

Pause ad template lockups to match the static digital display
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Static Digital Display > Pause Ads (Download Link)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

January 23, 2026

Guidelines > Key Art Core Assets > Key Art Elements > Tune-In

Updated:

Guidance on when to abbreviate months and when to spell them out in the tune-in copy
Localized elements have been added to corresponding assets.

Guidelines > Static Digital Display > Full-Funnel Marketing > Display Ads > Originals (Download Link)

Updated:

Originals templates, including the copyright year in the legal line
Localized elements have been added to corresponding assets.

Added:

Visual examples of Originals
Localized elements have been added to corresponding assets.

Smaller Display Ad Guidance
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Static Digital Display > Originals (Download Link)

Updated:

Localized elements have been added to corresponding assets.

Originals templates, including the copyright year in the legal line
Localized elements have been added to corresponding assets.

Added:

Visual examples of Originals
Localized elements have been added to corresponding assets.

Smaller Display Ad Guidance
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Display Ads > Non-Originals (Download Link)

Updated:

Full-Funnel Display Ads templates and the download link renamed to Non-Originals
Localized elements have been added to corresponding assets.

Non-Originals templates, including the copyright year in the legal line
Localized elements have been added to corresponding assets.

Added:

Visual examples of Non-Originals ads
Localized elements have been added to corresponding assets.

Smaller Display Ad Guidance
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Static Digital Display > Non-Originals (Download Link)

Updated:

Full-Funnel Display Ads templates and the download link renamed to Non-Originals
Localized elements have been added to corresponding assets.

Non-Originals templates, including the copyright year in the legal line
Localized elements have been added to corresponding assets.

Added:

Visual examples of Non-Originals ads
Localized elements have been added to corresponding assets.

Smaller Display Ad Guidance
Localized elements have been added to corresponding assets.

Action Required: Download Templates

January 16, 2026

Guidelines > Motion > Motion Guidelines > EMEA Motion Toolkit & Templates (Download Link Updated)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit > EMEA Motion Toolkit (Download Link Updated)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Key Art Core Assets > Templates > EMEA KA Templates (Download Link Updated)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Key Art Core Assets > EMEA Key Art (Download Link Updated)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Key Art Core Assets > Key Art Elements > Color Contrast

Added:

Web Content Accessibility Guidelines (WCAG) and visual examples
Localized elements have been added to corresponding assets.

December 18, 2025

Guidelines > Motion > Motion Guidelines > US Motion Toolkit & Templates (Download Links Updated)

Updated:

Copyright year in the legal line to 2026
How CTAs are entered on outros in Essential Graphics — there are now separate inputs for standard and partnership/Amazon outros
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US/Canada > Motion > Motion Toolkit > US Motion Toolkit & Templates (Download Links Updated)

Updated:

Copyright year in the legal line to 2026
How CTAs are entered on outros in Essential Graphics — there are now separate inputs for standard and partnership/Amazon outros
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > HBO Max On Hulu (Download Link)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US/Canada> Motion > HBO Max On Hulu (Download Link)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > A/V Specs > Graphics > HBO Blur Toolkit (Download Link)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US/Canada > A/V Specs > HBO Blur Toolkit (Download Link)

Updated:

Copyright year in the legal line to 2026
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing

Updated:

Full-funnel marketing display ad examples to match the templates
Localized elements have been added to corresponding assets.

November 10, 2025

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > Originals (Download Link)

Added:

New O&O/DV360 digital display template files to the “Originals” download link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US/Canada > Static Digital Display > Originals (Download Link)

Added:

New O&O/DV360 digital display template files to the “Originals” download link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

October 30, 2025

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Sports Marketing Templates (Download Link)

Added:

EMEA Sports Marketing Templates download link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Sports Marketing Templates (Download Link)

Added:

EMEA Sports Marketing Templates download link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > HBO Max on Hulu (Download Link)

Updated:

HBO Max on Hulu download link to version AE25. (No change to the creative.)
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Motion > HBO Max on Hulu (Download Link)

Updated:

HBO Max on Hulu download link to version AE25. (No change to the creative.)
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > A/V Specs > HBO Blur Toolkit (Download Link)

Updated:

HBO Blur Kit download link to version AE25. (No change to the creative.)
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > A/V Specs > HBO Blur Kit

Updated:

HBO Blur Kit download link to version AE25. (No change to the creative.)
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Max Original Mnemonic (Download Link)

Updated:

Max Original Mnemonic download link by removing an old blue version
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Motion > Max Original Mnemonic (Download Link)

Updated:

Max Original Mnemonic download link by removing an old blue version
Localized elements have been added to corresponding assets.

Action Required: Download Templates

October 21, 2025

Guidelines > Static Digital Display > Full-Funnel Marketing > Display Ads (US)

Updated:

Display Ads examples to reflect US pricing change
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Growth Marketing (US)

Updated:

Growth Marketing examples to reflect US pricing change
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US/Canada > Static Digital Display > Full-Funnel Display Ads

Updated:

Display Ads examples to reflect US pricing change
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US/Canada > Static Digital Display > Growth Marketing

Updated:

Growth Marketing examples to reflect US pricing change
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > US Motion Toolkit & Templates (Download Link)

Updated:

US Motion Toolkit link (AE25)
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > EMEA Motion Toolkit & Templates (Download Link)

Updated:

EMEA Motion Toolkit link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US/Canada > Motion > Motion Toolkit > US Motion Toolkit & Templates (Download Link)

Updated:

US Motion Toolkit link (AE25)
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (Download Link)

Updated:

EMEA Motion Toolkit link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > Outros > Amazon (US & EMEA)

Added:

On-air safe version
Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines > Text Cards (US & EMEA)

Added:

New assets for use in multi-title brand promos and reels
Localized elements have been added to corresponding assets.

Guidelines > Motion > Motion Guidelines

Updated:

Visual examples to reflect US pricing change in these sections:

Safe areas 16:9 and 9:16
Letterboxing
Social UI
Promo Anatomies
Title Cards > After Effects Workflow
Title Cards > Avid Workflow
Rating Bugs > Theatrical Rating Bugs & MPA Rating Blocks
Rating Bugs > Amazon Rating Bugs

Available in vector.
Use only in white or black (RGB 0—0—0) based on key art.
Distance between the Max Original/HBO Original logo and the title treatment is equal to the cap height of ORIGINAL.

Watermark
Social UI
In-App & Off-Platform > In-App Concurrent
In-App & Off-Platform > Off-Platform Concurrent
Outros > Standard
Bugs

US pricing text on outros

Oct 02, 2025

Core Brand Elements > Brand Devices > Key Art Quilt (Download Link)

Updated:

HBO Max US/Canada key art quilts with new titles
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Brand Devices > Key Art Quilt (Download Link)

Updated:

HBO Max US/Canada key art quilts with new titles
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > Motion Toolkit > US Motion Toolkit & Templates (Download Link)

Updated:

Avid guides separated from the AEP download, allowing users to download only what they need
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Motion > US Motion Toolkit & Templates (Download Link)

Updated:

Avid guides separated from the AEP download, allowing users to download only what they need
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Key Art Core Assets > Templates > EMEA Key Art Templates (Download Link)

Updated:

EMEA Key Art Templates download link: changed the dimension of FF_Banner artboard in the M5 master
Localized elements have been added to corresponding assets.

Added:

4x5 format to the key art package
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Key Art Core Assets > EMEA Key Art (Download Link)

Updated:

EMEA Key Art Templates download link: changed the dimension of FF_Banner artboard in the M5 master
Localized elements have been added to corresponding assets.

Added:

4x5 format to the key art package
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Full-Funnel Digital Ads (Download Link)

Updated:

EMEA Full-Funnel Digital Ads download link: updated size of FF_Banner smart object and included an additional option for title treatment–only banners
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Full-Funnel Digital Ads (Download Link)

Updated:

EMEA Full-Funnel Digital Ads download link: updated size of FF_Banner smart object and included an additional option for title treatment–only banners
Localized elements have been added to corresponding assets.

Action Required: Download Templates

September 18, 2025

Guidelines > Motion > Motion Guidelines > Bugs

Updated:

Visual examples, and removed references to the 100% and 200% bugs
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > Outros > Custom

Updated:

Guidance on custom outros to align with the new custom outros in the toolkit
Localized elements have been added to corresponding assets.

Added:

US custom outro versions
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > Outros > Standard

Added:

Color guidance for HBO Max logo, CTA, URL, and legal
US standard outro versions
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > Motion Toolkit > Features & Terms

Added:

Frame rates and aspect ratios for EMEA
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > Motion Toolkit

Added:

/MES scripting for Spanish
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Motion > Motion Guidelines > EMEA Motion Toolkit & Templates (Download Link)

Updated:

EMEA Motion Toolkit download link to include custom outros and bug size
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (Download Link)

Updated:

EMEA Motion Toolkit download link to include custom outros and bug size
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > CTV > Amazon

Updated:

Size of Amazon Prime Video logo to meet Amazon specs
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Static Digital Display > CTV

Updated:

Size of Amazon Prime Video logo to meet Amazon specs
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > EMEA Growth Marketing Templates (Download Link)

Updated:

EMEA Growth Marketing Templates download link to include single-title, 2-up, and 3-up language extensions
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Growth Marketing Templates (Download Link)

Updated:

EMEA Growth Marketing Templates download link to include single-title, 2-up, and 3-up language extensions
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > EMEA Full-Funnel Digital Ads (Download Link)

Updated:

EMEA Full-Funnel Digital Ads download link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Full-Funnel Digital Ads (Download Link)

Updated:

EMEA Full-Funnel Digital Ads download link
Localized elements have been added to corresponding assets.

Action Required: Download Templates

September 04, 2025

Key Art Core Assets > Templates > HBO Original KA Templates / Max Original KA Templates

Updated:

Guideline layers to include a more prominent reminder for users to account for the height of the “genre” tune-in during design
Premiere and day/time tune-ins to be right aligned
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Key Art Core Assets > HBO Original Key Art (Download Link)

Updated:

Guideline layers to include a more prominent reminder for users to account for the height of the “genre” tune-in during design
Premiere and day/time tune-ins to be right aligned
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Key Art Core Assets > Max Original Key Art (Download Link)

Updated:

Guideline layers to include a more prominent reminder for users to account for the height of the “genre” tune-in during design
Premiere and day/time tune-ins to be right aligned
Localized elements have been added to corresponding assets.

Action Required: Download Templates

August 21, 2025

Core Brand Elements > Copy Guidance

Updated:

Copy guidance. Within text, spell out “HBO Max” — do not use the logo.
Localized elements have been added to corresponding assets.

August 7, 2025

Guidelines > Motion > Motion Guidelines > HBO Max on Hulu

Added:

HBO Max on Hulu guidance and downloads
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Motion > HBO Max on Hulu

Added:

HBO Max on Hulu guidance and downloads
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Full-Funnel Digital Ads (Download Link)

Updated:

EMEA full-funnel digital ads with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Full-Funnel Digital Ads (Download Link)

Updated:

EMEA full-funnel digital ads with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Partner Marketing Templates (Download Link)

Updated:

EMEA partner marketing templates with channel expansion
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Partner Marketing Templates (Download Link)

Updated:

EMEA partner marketing templates with channel expansion
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Static Digital Display > Full-Funnel Marketing > Digital Ads Downloads > EMEA Growth Marketing Templates (Download Link)

Updated:

EMEA growth marketing templates for single titles with added language extension to support Hebrew
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Static Digital Display > EMEA Growth Marketing Templates (Download Link)

Updated:

EMEA growth marketing templates for single titles with added language extension to support Hebrew
Localized elements have been added to corresponding assets.

Action Required: Download Templates

July 24, 2025

Guidelines> Motion > Motion Guidelines > EMA Motion Toolkit (download link)

Updated:

EMEA Motion Toolkit link with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Motion > EMEA Motion Toolkit (download link)

Updated:

EMEA Motion Toolkit link with language extensions to support Chinese (Hong Kong), Thai, and Hebrew
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Guidelines > Key Art Core Assets > Templates > EMEA KA Templates (download link)

Updated:

EMEA KA Templates link with a technical update
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > EMEA > Key Art Core Assets > EMEA Key Art (download link)

Updated:

EMEA KA Templates link with a technical update
Localized elements have been added to corresponding assets.

Action Required: Download Templates

July 11, 2025

Guidelines > Static Digital Display > Social > Social Brand Elements

Added:

HBO Max social avatars (square and circular versions) and social headers
Localized elements have been added to corresponding assets.

Action Required: Download Templates

Quick Downloads > US / Canada > Static Digital Display > Social Brand Elements

Added:

HBO Max social avatars (square and circular versions) and social headers
Localized elements have been added to corresponding assets.

Action Required: Download Templates

July 02, 2025

Brand.HBOMax.com Launch

Guidelines > Motion > Motion Guidelines > Motion Toolkit

Added:

Amazon PVC
Localized elements have been added to corresponding assets.

Action Required: Download Updated Toolkit