Platform Art

Platform Key Art

Platform key art is often the first visual encounter audiences have with our content and products. Follow the specs and guidelines to create high-quality, platform-ready assets that enhance the streaming experience.

Platform Art Guidelines

For guidance on platform art, please email:

platformimagespecs@wbd.com

Title Treatments

With Title Treatments

Without Title Treatments

Third-Party Image Specs

Title Treatments

Image Specs

With Title Treatment

Purpose: Tileburnedin

Movie or Special

Series

Minimum Durations

In general, 2s is recommended.

3840 x 2160 px (16:9)
‍Horizontal
Format: JPG + Layered PSD

4320 x 3240 px (4:3)
‍Not Required

4320 x 3240 px (4:3)
Large Horizontal
Format: JPG

3000 x 3000 px (1:1)
Square
Format: JPG + Layered PSD

3000 x 3000 px (1:1)
‍Square
Format: JPG + Layered PSD

2250 x 3000 px (3:4)
‍Large Vertical
Format: JPG

2250 x 3000 px (3:4)
‍Not Required

2560 x 3840 px (2:3)
Vertical
Format: JPG + Layered PSD

2560 x 3840 px (2:3)
Vertical
Format: JPG + Layered PSD‍

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Textless

Purpose: Tile

Movie or Special

Series

3840 x 2160 px (16:9)
‍Horizontal
Format: JPG (rightward focal point)

3840 x 1152 px (10:3)
‍Ultrawide
Format: JPG (rightward focal point)

3840 x 1152 px (10:3)
Ultrawide
Format: JPG (rightward focal point)

4320 x 3240 px (4:3)
Large Horizontal
Format: JPG

3000 x 3000 px (1:1)
‍Square
Format: JPG

2560 x 3840 px (2:3)
Vertical
Format: JPG

1680 x 3636 px (140:303)
Tall
Format: JPG

Title Treatment

Format: PNG (with transparency)

4320 x 1300 px
‍Centered Title Treatment

4320 x 1300 px
Centered Title Treatment

4320 x 1300 px
Left-Aligned Title Treatment

4320 x 1300 px
‍Apple Centered Title Treatment (Polychromatic)

4320 x 1300 px
Apple Centered Title Treatment (Polychromatic)

4320 x 1300 px
Apple Centered Title Treatment (Monochromatic)

Image Specs

With Title Treatment

Purpose: Tileburnedin

Movie or Special

Series

Minimum Durations

In general, 2s is recommended.

3840 x 2160 px (16:9) Horizontal Format: JPG + Layered PSD

4320 x 3240 px (4:3) Large Horizontal Format: JPG

‍Not Required

3840 x 2160 px (16:9)
‍Horizontal
Format: JPG + Layered PSD

4320 x 3240 px (4:3)
‍Not Required

4320 x 3240 px (4:3)
Large Horizontal
Format: JPG

3000 x 3000 px (1:1)
Square
Format: JPG + Layered PSD

3000 x 3000 px (1:1)
‍Square
Format: JPG + Layered PSD

2250 x 3000 px (3:4)
‍Large Vertical
Format: JPG

2250 x 3000 px (3:4)
‍Not Required

2560 x 3840 px (2:3)
Vertical
Format: JPG + Layered PSD

2560 x 3840 px (2:3)
Vertical
Format: JPG + Layered PSD‍

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Textless

Purpose: Tile

Movie or Special

Series

3840 x 2160 px (16:9)
‍Horizontal

3840 x 1152 px (10:3)
‍Ultrawide

3840 x 1152 px (10:3)
Ultrawide

4320 x 3240 px (4:3)
Large Horizontal

3000 x 3000 px (1:1)
‍Square

2560 x 3840 px (2:3)
Vertical
Format: JPG

1680 x 3636 px (140:303)
Tall

Title Treatment

4320 x 1300 px
‍Centered Title Treatment

4320 x 1300 px
Centered Title Treatment

4320 x 1300 px
Left-Aligned Title Treatment

4320 x 1300 px
‍Apple Centered Title Treatment (Polychromatic)

4320 x 1300 px
Apple Centered Title Treatment (Polychromatic)

4320 x 1300 px
Apple Centered Title Treatment (Monochromatic)

Episodic Images

Textless

Format: JPG
*1 set for each episode.

Series-Only

Minimum Durations

In general, 2s is recommended.

3840 x 2160 px (16:9)
‍Horizontal

4320 x 3240 px (4:3)
‍Large Horizontal

3000 x 3000 px (1:1)
‍Square

1680 x 3636 px (140:303)
‍Tall

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Optional Images

While these assets are optional, they are used by aggregators like Apple TV’s “Universal Search” and are therefore recommended in order to reach the broadest possible audience.

‍LSR (for Parallax)

Format: LSR

Purpose: Universal search

Movie or Special

Series

Minimum Durations

In general, 2s is recommended.

3840 x 2160 px (16:9)

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Guidelines

Negative Space

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Minimize negative space and fill the canvas while respecting safe areas.

Fill the canvas with artwork while respecting safe areas.

Don't over-scale artwork down, creating too much empty space.

Minimum Durations

In general, 2s is recommended.

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Image Quality

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Use the highest resolution imagery available. Upscale with AI tools if necessary.

The attribution, title treatment, HBO Max logo, and tune-in all meet the minimum AA color contrast ratios.

Use the highest-resolution imagery available. When needed, upscale with approved AI tools to maintain clarity.

The red attribution, title treatment, and HBO Max logo do not meet the AA color contrast requirements against a background.

Don't use low-resolution or pixelated imagery.

Minimum Durations

In general, 2s is recommended.

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Legibility

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Ensure the title treatment is large and clearly legible, even on smaller mobile screens

The attribution, title treatment, HBO Max logo, and tune-in all meet the minimum AA color contrast ratios.

Keep the title treatment clearly legible, even on smaller mobile screens.

The red attribution, title treatment, and HBO Max logo do not meet the AA color contrast requirements against a background.

Don't scale the title treatment down to a size that makes it hard to read.

Minimum Durations

In general, 2s is recommended.

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Extraneous Copy

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

The only text permitted on images is the title treatment. No other credits or call-outs should be included.

The attribution, title treatment, HBO Max logo, and tune-in all meet the minimum AA color contrast ratios.

Limit on-asset text to the title treatment only.

The red attribution, title treatment, and HBO Max logo do not meet the AA color contrast requirements against a background.

Don't include credits, call-outs, or other messaging.

Minimum Durations

In general, 2s is recommended.

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

UI Conflicts

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Respect asset safety areas to ensure UI elements do not overlap talent or important objects.

The attribution, title treatment, HBO Max logo, and tune-in all meet the minimum AA color contrast ratios.

Respect asset safety areas to ensure UI elements do not overlap talent or important objects.

The red attribution, title treatment, and HBO Max logo do not meet the AA color contrast requirements against a background.

Don't place content where it may overlay with navigation or other UI elements.

Minimum Durations

In general, 2s is recommended.

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Visible Brand Logos

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Ensure real-world brand logos are not visible in key art and episodic images.

The attribution, title treatment, HBO Max logo, and tune-in all meet the minimum AA color contrast ratios.

Use imagery free of visible real-world brand logos in key art and episodic images.

The red attribution, title treatment, and HBO Max logo do not meet the AA color contrast requirements against a background.

Don't use artwork with logos, packaging, signage, or other branded elements.

Minimum Durations

In general, 2s is recommended.

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Overly Busy

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Artwork should have a clear focus and not be overwhelming.

The attribution, title treatment, HBO Max logo, and tune-in all meet the minimum AA color contrast ratios.

Keep the artwork focused on a single, clear focal point.

The red attribution, title treatment, and HBO Max logo do not meet the AA color contrast requirements against a background.

Don't overwhelm the artwork with competing elements.

Minimum Durations

In general, 2s is recommended.

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Platform Art

Platform Key Art

Third-Party Image specs

Guidelines

Setup

Lockups

Lockups

Guidelines

Platform Key Art

Third-Party Image Specs

Guidelines

Privacy Policy