.png){kind=logo}
HEX
RGB
CMYK
PMS
RGB
CMYK
PMS
#CC0000
204 . 0 . 0
13 . 100 . 100 . 5
186C
204 . 0 . 0
13 . 100 . 100 . 5
186C
Logos
Logos
The HBO Max logo is the ever-present heartbeat of the brand. Visually striking with high contrast, it ensures both legibility and impact. There are four color options:
Primary
- Iridescent white: Consists of "HBO Max" letters in iridescent white. Subtle warm and cool tones add depth and movement to the logo. It is mainly used on the dark radial gradient background or on a solid dark color.
- Lens flare black: Mainly used on the light radial gradient background or on a solid light color.
Primary logos are pixel-based. Avoid resizing them beyond 12” in width to prevent pixelation. For large-scale printing or high scalability, contact: HBOMax_Brand_Team@wbd.com.
1-Color
- Pure white: Used on dark backgrounds when the iridescent white logo cannot be used.
- Obsidian black: Used on light backgrounds when the lens flare black logo cannot be used.
Note that there is no horizontal HBO Max logo.
Primary
Iridescent white
Lens flare black
1-Color
Pure white
Obsidian black
Uses
Iridescent white or pure white logo on the dark radial gradient or a dark solid background.
Lens flare black or obsidian black logo on a light background.
Pure white logo on a dark image background.
Don’t use the pure white logo on a light image or light solid background.
Don’t use the lens flare black or obsidian black logo on a dark image background.
Don’t outline the logo.
Don’t distort the logo.
Don’t use the HBO Max logo within text.
Clear Space
Optically Centered
Center. Measure. Move.
Step 1: Center
Mathematically center the logo.
Step 2: Measure
Measure the width of the ring around the core within "O."
Step 3: Move
Move the logo to the right the distance of the width of the ring.
Final: Optically Centered Logo
The HBO Max logo and partner logo should always feel balanced, with the HBO Max logo placed either at the top or left position.
Each lockup requires custom sizing to achieve equal visual weight. But the size and placement of the divider bar follow specific guidelines.
Option 1
Option 2
The HBO Original logo has two versions, each with a defined use.
- Horizontal: This is preferred and is usually paired with the title treatment. It is used in most instances, including print, digital, and animation.
- Stacked: Used in-product, where legibility is an issue — in a square or circular shape — or where space is limited. It is also used in promo opens.
.png){kind=logo}
Horizontal logo
Stacked logo
HBO Original Use
The HBO Original logo has two color options: pure white and obsidian black.
Apply the following guidelines when selecting the logo color. Any exceptions require approval from the HBO Max brand team. Contact: HBOMax_Brand_Team@wbd.com.
Pure white logo on a dark background.
Obsidian black logo on a light background.
Don’t use the pure white logo on a light image or light solid background.
Don’t use the obsidian black logo on a dark background or gradient.
Don’t use the old HBO Original logo.
Don’t use two colors in the logo.
Don’t use a gradient in the logo.
Don’t outline the logo.
Don’t distort the logo.
Don’t remove the ® from HBO.
The Max Original logo has two versions, each with a defined use.
- Horizontal: This is preferred and is usually paired with the title treatment. It is used in most instances, including print, digital, and animation.
- Stacked: Used in-product, where legibility is an issue — in a square or circular shape — or where space is limited. It is also used in promo opens.
Horizontal logo
Stacked logo
Small Max Original Logo
The small Max Original logo has a horizontal and a stacked version. Only for use at or below 25px or 0.25”/6mm.
Small horizontal logo
Small stacked logo
Max Original Use
The Max Original logo has two color options: pure white and obsidian black. Both colors can also be used for the small Max Original logo.
Apply the following guidelines when selecting the logo color. Any exceptions require approval from the HBO Max brand team. Contact: HBOMax_Brand_Team@wbd.com.
Pure white logo on a dark background.
Obsidian black logo on a light background.
Don’t use the pure white logo on a light image or light solid background.
Don’t use the obsidian black logo on a dark background or gradient.
Don’t use the old Max Original logo.
Don’t use two colors in the logo.
Don’t use a gradient in the logo.
Don’t outline the logo.
Don’t distort the logo.
