HEX
RGB
CMYK
PMS
RGB
CMYK
PMS
#CC0000
204 . 0 . 0
13 . 100 . 100 . 5
186C
204 . 0 . 0
13 . 100 . 100 . 5
186C
CNN Max
Usage
Use the primary logo whenever possible.
Use the white logo on dark backgrounds when the primary is illegible or unavailable.
Use the black logo on light backgrounds when the primary is illegible or unavailable.
Don’t recreate the lockup.
Don’t remove the lockup from the box.
Don’t rotate or adjust placement inside of box.
Don’t have the logo appear as a stencil
Don’t change the logo color.
Don’t use multiple colors in the logo.
Clear Space
Color
CNN Red
Copy Hex
#CC0000
Pure Black
HEX
RGB
CMYK
RGB
CMYK
#000000
0 . 0 . 0
0 . 0 . 0 . 100
0 . 0 . 0
0 . 0 . 0 . 100
Copy Hex
#000000
Pure White
HEX
RGB
CMYK
RGB
CMYK
#FFFFFF
255. 255. 255
0 . 0 . 0 . 0
255. 255. 255
0 . 0 . 0 . 0
Copy Hex
#ffffff
Copy
When using the brand name in body copy, capitalize “CNN” and initial cap “Max.”
Legal
Include the following legal line at the bottom of all print ads:
- © [year] [IP owner of the advertisement]. CNN and MAX are property of Cable News Network and Home Box Office, Inc., respectively. All Rights Reserved
Use the following abbreviated version where space is limited:
- © [year] [IP owner of the advertisement]. CNN™ of Cable News Network. MAX™ of Home Box Office, Inc.
