Motion

Motion Guidelines

To achieve dynamic branding effects, download the following animated design elements.

Motion Toolkit

Features & Terms

Frame Rates

US - 23.98fps, 29.97fps
EMEA - 25fps

Aspect Ratios

US - 16:9 (HD, UHD), 9:16, 4:5, 2:3, 1:1
EMEA - 16:9 (HD), Ultra Wide, 9:16, 4:5, 2:3, 1:1

After Effects Versions

US - AE25
EMEA - AE23, 24, 25

16-Bit Color Space

Color depth set to 16 bits per channel is recommended for accurate reproduction of the dark radial gradient.

MOGRT

Motion Graphics template (MOGRT) files are available for those working in Premiere. Click here to learn more.

Motion Graphics Template

Quick Start Guide

The Quick Start Guide (shown here and in the AEP) provides an overview of the four key features that power the HBO Max Promo Toolkit.

Safe Areas

All 16:9 and 9:16 comps with top-, center-, and bottom-aligned graphics have the option within Essential Graphics/Properties to automatically reposition assets to fit into commonly used safe areas, including Amazon, Apple, Vizio, and Samsung Masthead.

Letterboxing

All 16:9 comps with top- and bottom-aligned graphics in Essential Graphics/Properties can automatically reposition assets to fit common aspect ratios.

Social UI

For 9:16 TikTok, Instagram, and Facebook, we recommend using the HBO Max paid and organic guides instead of the platform-specific guides. Graphics may appear differently depending on the platform UI and the model of the phone.

Paid

Organic

9:16 Footage Framing

9:16 aspect ratio can present challenges when framing footage. The preferred format is full frame [A]. However, footage can be tiled [B] to preserve the intended meaning and context, and to prevent subjects from overlapping with graphics. When using tiled shots, they should be cut within a full-frame edit. Avoid using letterboxing [C] in the 9:16 aspect ratio.

Social UI

For 9:16 TikTok, Instagram, and Facebook, we recommend using the Max paid and organic guides instead of the platform-specific guides. Graphics can appear differently in relation to the platform UI on each make and model of phone.

Paid

Organic

Letterboxing

Letterboxing preserves the widescreen composition of feature films when they are shown within a 16:9 aspect ratio. All top- and bottom-aligned GFX (including upper/lower thirds, title cards, outros, and bugs) should be adjusted to fit within the letterbox.

Outro – Adjusted for Letterboxing

Upper Third – Adjusted for Letterboxing

Usage

When adding full frame graphics such as title cards and outros [A] to a letterboxed promo, the graphics should also be letterboxed and any bottom-aligned information moved to fit comfortably within the frame.
When adding top- or bottom-aligned graphics such as lower or upper thirds [B], the graphics should be moved to fit comfortably within the letterbox. For most assets, this can be done by turning on the Action/Title Safe guide layer in Essential Graphics and aligning the Action Safe border to the edge of the letterbox [C].
For graphics that may require custom placement, use best judgment.

Action Safe Border Aligned to Edge of Letterbox

Upper Third – Adjusted for Letterboxing

Attribution

Attribution appears above the title treatment (TT). Add using the toolkit and guides.

DC Studios

For any questions regarding DC Studios attribution, please email: HBOMax_Brand_Team@wbd.com.

Intros

HBO Max

HBO Max intros are typically used for multi-title, theatrical, and brand promos.

Minimum Durations

In general, 2s is recommended.

Logo (in focus): 0.5s
Transition: 1s
Footage (in focus): 0.5s recommended

Preferred Placement

General: opening shot [A, B]
Growth marketing/lower funnel: opening shot [A, B]
Custom paid social: cold open with intro within the first 4s [C]

Color & Texture

For multi-title and brand promos: Use the iridescent HBO Max logo [A].
For theatrical promos: Use the pure white HBO Max logo or a custom texture or color [B, C] chosen for the campaign.

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Max Original & HBO Original

Attribution appears above the title treatment (TT). Add using the toolkit and guides.

Minimum Durations

In general, 2s is recommended.

Logo (in focus): 0.5s
Transition: 1s
Footage (in focus): 0.5s recommended

Preferred Placement

Max Original [A]: cold open with intro within the first 4s
HBO Original [B]: opening shot

Color & Texture

Certain single titles can use a custom color [A] or texture [B] chosen for the campaign.
All other titles should use the pure white (default) Max Original logo.

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Generally, intros are not recommended for promos 15s and under.
Growth marketing/lower funnel/custom paid: Intros are not recommended for promos 10s and under.

Partnership

Minimum Durations

In general, 2s is recommended.

Logo (in focus): 0.5s
Transition: 1s
Footage (in focus): 0.5s recommended

Preferred Placement

On-air: opening shot [A]
Growth marketing/lower funnel: opening shot [A]
Custom paid social: cold open with intro within the first 4s
Organic social: cold open with intro within the first 10s-15s (if appropriate)

Usage

Choose a single shot that works for the whole sequence. Avoid using multiple cuts.
Use the pure white HBO Max logo on partnership intros.
Partner logo:
Scale proportionally to the HBO Max logo.
White monocolor is preferred.

Outros

Standard

Minimum Durations

2s: promos 11s-19s
3s: promos 20s and over
Custom message: variable. If longer than the standard messaging options, consider extending the duration to allow adequate time for reading.

Messaging

Pricing text: “PLANS START AT $10.99/MO” [A, B, C]
Additional CTA: Can be added for growth marketing assets [B]
Custom message: Requires approval from the HBO Max Brand team. Contact: HBOMax_Brand_Team@wbd.com

Color

HBO Max logo: Can add a custom color tint chosen for the campaign.
CTA, URL, and legal: Can add a custom color chosen for the campaign.

Usage

Outros are not recommended for promos 10s and under. Instead, use an upper third.
Outros use a hard cut; do not add a transition or fade.

Partnership

Minimum Durations

2s: promos 11s-19s
3s: promos 20s and over
Custom message: variable. If longer than the standard messaging options, consider extending the duration to allow adequate time for reading.

Messaging

Partnership line: the text above the partner logo [A].
Line 1: Displays the pricing info.
Line 2: Contains the growth marketing CTA.
Line 3 (additional CTA): When enabled, it moves the HBO Max logo up along with lines 1 and 2.

Usage

Outros are not recommended for promos 10s and under. Instead, use an upper third.
Outros use a hard cut; do not add a transition or fade.
CTA lines can be repositioned to create a desired hierarchy.
All messaging, URLs, disclaimers, and legal lines can be customized.
Partner logo:
Scale proportionally to the HBO Max logo.
White monocolor is preferred.

Amazon

Minimum Durations

2s: promos 11s-19s
3s: promos 20s and over
Custom message: variable. If longer than the standard messaging options, consider extending the duration to allow adequate time for reading.

Messaging

Line 1: Displays the plans and pricing info [A].
Line 2: Contains the growth marketing CTA.
Line 3 (additional CTA): When enabled, it moves the HBO Max logo, along with lines 1 and 2, up.

Usage

Outros are not recommended for promos 10s and under. Instead, use an upper third.
Outros use a hard cut; do not add a transition or fade.
CTA lines can be repositioned to create a desired hierarchy.
All messaging, URLs, disclaimers, and legal lines can be customized.

YouTube

Duration

Aspect Ratio

16:9 HD and UHD

Options

Subscribe and link avatars [A, B]
Subscribe avatar

Messaging

The CTA below the subscribe avatar relates to the YouTube channel.
The CTA on the link avatar relates to the product.
There should be no other messaging on the YouTube outro.

Dynamic Elements

The following elements are added dynamically in YouTube:

Subscribe avatar
Link avatar
Video thumbnails

Custom

A custom title card and outro sequence can be used for certain single-title promos and theatricals, allowing footage to be used behind the outro. However, brand spots do not use the title card section of the sequence.

Durations

Title card and outro sequence: Typically delivered as a 10s render (5s for the title card and 5s for the outro), unless a longer title card has been requested.
Outro-only sequence: Typically delivered as a 5s render.

Color

Title treatment: full color (preferred) or mono color
Attribution and tune-in:
Max Original and HBO Original: Can use the default white, or a custom color chosen for the campaign.
Max Original | Magnolia Network uses white.
HBO Max logo: Can use the default iridescent logo or add a custom color tint or texture.
CTA, URL, and legal: Can use the default white, or a custom color chosen for the campaign.

Messaging

Pricing text: “PLANS START AT $10.99/MO”
Additional CTA: Can be added for growth marketing assets.
Custom message: Requires approval from the HBO Max Brand team. Please contact HBOMax_Brand_Team@wbd.com

Footage

Avoid placing any point of interest in the center of the frame.

Usage

Outros not recommended for promos 10s and under.

Title Cards

After Effects Workflow

Allows for the title card to be created entirely in After Effects using the static title treatment.

Standard Durations

2s: promos 11s-19s
3s: promos 20s and over

Options

Title treatment is preferred.
Generic text: Only use if title treatment is not available.

Color

Title treatment: Use full color (preferred) or mono color.
Attribution and tune-in:
Max Original and HBO Original: Certain titles can use a custom color or texture chosen for the campaign. All other titles use white.
Max Original | Magnolia Network uses white.

Tune-In

Copy will depend on flighting and show rollout.
‍
Examples:

Date (SEPTEMBER 25)
Day and time (TUESDAY 8PM ET)
Weekly: day and time (TUESDAYS 8PM ET)
Post-launch (NOW STREAMING)
Genre indicator (NEW EPISODES)

1-Stage

1-line [C]
2-line [D]
2-line (switched hierarchy) [E]
Logo lockup [F]: 1 or 2 lines can appear side-by-side above the logo.

2-Stage

For use on Max Original | Magnolia Network co-productions. Any exceptions will require approval from the HBO Max Brand team. Please reach out to: HBOMax_Brand_Team@wbd.com.

1 or 2 lines on each stage [G]

Usage

Title card: Animates in and out to create a visual transition with the outro [A]. Disable “animate out” when using the title card as a stand-alone graphic in the body of a promo [B].
Footage/image/graphic: Ensure the title treatment and messaging remain legible. Do not cover any key features (faces, etc.).
Attribution: This toolkit will add the attribution. Use the version of the title treatment without the attribution baked-in. Exception: DC Studios. See Attribution section.
Generic text: Use all caps.

Avid Workflow

Allows for the attribution to be added to an existing title treatment animation in After Effects before having the tune-in added in Avid.

Standard Durations

2s: promos 11s-19s
3s: promos 20s and over

Step 1: Add Attribution in After effects

Position the attribution above the fully resolved title treatment using the separate Avid workflow title card AEP [A].
Attribution can fade, cut, or mask on, and can animate with the title treatment [B].
Spacing and proportional scale of the title treatment and attribution should remain consistent throughout the animation [A].

Step 2: Add Tune-In In Avid

Add the tune-in over the custom title treatment animation using the guides provided [C].
Tune-in is static but can fade or cut on [D].
Tune-in position and scale should not be altered.

Copy will depend on flighting and show rollout.
‍
Examples:

Date (SEPTEMBER 25)
Day and time (TUESDAY 8PM ET)
Weekly: day and time (TUESDAYS 8PM ET)
Post-launch (NOW STREAMING)
Genre indicator (NEW EPISODES)

1-Stage

1-line [E]
2-line [F]
2-line (switched hierarchy) [G]
Logo lockup [H]: 1 or 2 lines can appear side-by-side above the logo.

2-Stage

For use on Max Original | Magnolia Network co-productions. Any exceptions will require approval from the HBO Max Brand team. Please reach out to: HBOMax_Brand_Team@wbd.com.

1 or 2 lines on each stage. Logo lockup can only be used on one of the stages.
Stage 1 tune-in cuts off, and stage 2 tune-in fades on [I, J].
2s title card: 1s per stage [I]
3s title card: 1.5s per stage [J]

Color

Title treatment: full color (preferred) or mono color
Attribution and tune-in:
Max Original and HBO Original: Certain titles can use a custom color or texture chosen for the campaign. All other titles use white.
Max Original | Magnolia Network uses white.

Usage

A title card can be used before an outro [D] or as a stand-alone graphic in the body of a promo.

Internal Title Cards

Internal title cards consist of a 4-shot graphic transition. They are used in the body of the monthly What’s New promos as a more prominent alternative to lower thirds [A].

Minimum Duration

Shot Duration

Shot 1: 1s minimum (no edits)
Shot 2 and 3: static
Shot 4 (resolve with title treatment): 2s minimum (no edits)

Options

Title treatment is preferred.
Generic text: Only use if title treatment is not available.

Color

Title treatment: mono color (preferred) or full color
Attribution and tune-in: white (preferred) or black. Any exceptions will require approval from the HBO Max Brand team. Please reach out to: HBOMax_Brand_Team@wbd.com.

messaging

Title treatment (preferred) [A] and generic text [B, C]
Attribution: Max Original, DC/Max Original, Wizarding World/Max Original, and HBO Original
CTA [A, B. C]
Offer [A]

Tune-In

1 or 2 lines

Usage

Footage: Ensure the title treatment and messaging remain legible. Do not cover any key features (faces, etc.).
Attribution: This toolkit will add the attribution. Use the version of the title treatment without the attribution baked-in. Exception: DC Studios. See Attribution section.
Title treatment: Should be approximately 30% smaller on an internal title card than on a standard title card.
Generic text: Use all caps.

Text Cards

Generic text cards are used for multi-title brand promos and reels. Set in Max Sans and can be formatted as desired

Transition

To add a custom animation, select the "no push" option.

Cut

To add a custom animation, select the "no push" option.

"H," "B," or "O" letterforms can be added to the background.

Footage

Gradient

Lower Thirds

Left

Duration

Variable

Options

Title treatment [A] on a single title (preferred)
Generic text [B, C] recommended on a multi-title

Color

Title treatment: full-color (preferred) or mono color
Attribution and tune-in: white (preferred) or black

messaging

Attribution: Max Original, DC/Max Original, Wizarding World/Max Original, and HBO Original
CTA [A]
Legal line (optional)

Usage

For use in upper-funnel marketing.
Not recommended for use on spots with captions, instead use upper thirds.
Title treatments: this toolkit will add the attribution; use the title treatment version without the attribution.
To make more prominent, enable "Darken Behind" toggle.
To make less prominent, enable "Transparent" toggle [B] and/or for generic text option, enable "Reduce Scale of All Text" toggle [C].
Can appear over text cards, but do not place over intros, title cards, or outros.

Centered

Duration

Variable

Options

Title treatment [A] on a single title (preferred)
Generic text [B, C] recommended on a multi-title

Color

Title treatment: full-color (preferred) or mono color
Attribution and tune-in: white (preferred) or black

messaging

Attribution: Max Original, DC/Max Original, Wizarding World/Max Original, and HBO Original
CTA [A]
Max logo [A]
Legal line (optional)

Usage

For use in lower funnel marketing.
Not recommended for use on spots with captions, instead use upper thirds.
Title treatments: this toolkit will add attribution; use the title version without the attribution.
To make more prominent, enable "Darken Behind" toggle.
To make less prominent, enable "Transparent" toggle [B] and/or for generic text option, enable "Reduce Scale of All Text" toggle [C].
Can appear over text cards, but do not place over intros, title cards, or outros.

Persistent Lower Thirds (partnerships)

Duration

Variable

Cox

HBO

Usage

For use in partnership promos only.
Can appear over text cards, but do not place over intros, title cards, or outros.
Scale the partner logo proportionally to the HBO Max logo. The partner logo should be in white mono color when possible.

Upper Thirds

Duration

Variable

Options

Title treatment [A]
Generic text [B, C]
Bug [C], and bug with CTA

Color

Title treatment: full color (preferred) or mono color
Attribution and tune-in: white (preferred) or black

messaging

Title treatment (preferred) [A] and generic text [B, C]
Attribution: Max Original, DC/Max Original, Wizarding World/Max Original, and HBO Original
CTA [A, B. C]
Offer [A]

Usage

Title treatments: This toolkit will add attribution; use the title treatment version without the attribution.
To make more prominent, enable "Darken Behind" toggle.
To make less prominent, enable "Transparent" toggle [B] and for generic text option, enable "Reduce Scale of All Text" toggle [C].
Can appear over text cards, but do not place over intros, title cards, or outros.
For tier 1 (T1) and tier 2 (T2) O&O, off-channel linear, and affiliate spots with TV rating bugs, the upper third should appear after the TV rating bug.

Transitions

Duration

Variable

Styles

Lens blur from graphic [A]
Lens blur to graphic [B]
Pan [C]
Pan from graphic [D]
Pan to graphic [E]

Usage

Use the pre-compositions in the AEP to add subtle movement/scale to the footage.

Bugs

Duration

Variable

Options

Usage

For increased brand prominence, an upper-right bug is recommended on all assets except pre-, mid-, and post-rolls.
TV off-channel, O&O linear, and TV Everywhere (TVE): Use a larger bug [A].
Digital, social, and YouTube: Use a smaller bug [B]. The smaller bug includes an option to add a CTA under it.
The bug should appear on the first shot following the intro blur transition. Do not place the bug under the blur transition.
Bugs can appear over text cards, but do not place them over intros [C], title cards [D], or outros [E].

Rating Bugs

TV Rating Bugs

TV (U.S.) rating bugs are a stand-alone graphic asset and appear in the upper left corner [A]. They are used at the top of both single- and multi-title promos that run in TV placements (T1 O&O, T2 O&O, off-channel linear, and affiliate).

Duration

For all TV placements: 3s at the beginning of the promo (except over full-frame graphics [B])

Usage

Multi-title promos require only one TV rating bug: the highest (or most restrictive) of the featured content.
Do not reposition or scale TV rating bugs.
TV rating bugs should appear before the upper third.
TV rating bugs can appear in the upper left corner at the same time as the HBO Max bug in the upper right corner.

Theatrical Rating Bugs & MPA Rating Blocks

Theatrical rating bugs and MPA rating blocks appear together on both single- and multi-title theatrical promos that run in TV placements (T1 O&O, T2 O&O, off-channel linear, and affiliate). Theatrical bugs are stand-alone graphic assets positioned in the upper left corner [A]. MPA rating blocks are integrated into title cards in the lower right corner [B].

Duration of Theatrical Rating Bug

For all TV placements: 3s at the beginning of the promo (except over full-frame graphics)

Duration of MPA Rating Block

Full duration of the title card

Usage

Single-title Pay-1 theatrical promos only.
Multi-title theatrical promos use the highest (or most restrictive) applicable theatrical rating bug.
Multi-title promos, which feature both TV and theatrical content, use the highest applicable TV rating bug.
Theatrical rating bugs (in the upper left corner) and MPA ratings blocks (in the lower right corner of the title card) should be used only on TV placements.
Do not use theatrical rating bugs or MPA ratings blocks on all other placements (social, programmatic, digital, and YouTube).
Custom theatrical and MPA rating blocks with information specific to a movie can be added through the “Custom” option in Essential Graphics. These blocks can be scaled and in color as needed. MPA ratings blocks are provided by the theatrical studio (e.g., Warner Bros., A24).
Do not add theatrical rating bugs and MPA rating blocks to outros [C].

Amazon Rating Bugs

Amazon rating bugs can be stand-alone graphic assets [A] or integrated into title cards [B] in the lower right corner.

Duration

Single-title promos: full duration of the title card
Multi-title promos: up to 3s over the show footage the rating applies to

Usage

Single-title promos: Use Essential GFX to add to the title card.
Multi-title promos: Use stand-alone asset and overlay over footage.
Do not add Amazon rating bugs to outros [C].

Watermark

Watermarks appear in the lower right corner of the screen [A]. They are primarily used on sponsored videos to indicate that the content is an ad.

Duration

Variable

Usage

Do not reposition or scale.
Watermarks can appear over text cards, but do not place them over intros [B], title cards [C], and outros [D].

Captions

Duration

Variable

Options

Usage

For use in social promotions only
Color: white
Avid workflow: Use guides provided [B].

HBO Max On Hulu

End Sequence

The HBO Max on Hulu promo requires a custom three-stage end sequence: title card > tune-in > HBO Max on Hulu outro

Minimum Duration

Color

Title treatment: Use full color (preferred) or mono color.
Attribution and tune-in:
Max Original and HBO Original: Certain titles can use a custom color or texture chosen for the campaign. All other titles use pure white.
Max Original | Magnolia Network uses pure white.

Usage

Each asset in the HBO Max on Hulu end sequence can be easily extended in duration as needed.
The preference is to use a single clip of footage or a graphic behind both the title card and tune-in [A].

Concurrent Promos

on-Air

Concurrent Super

Concurrent is a network promo that features both the network tune-in and the HBO Max call-to-action (CTA).

Concurrent super is a HBO Max logo and CTA lockup added to network end boards to create a consistent messaging system across all the different brand channels.

Duration

1s minimum

CTA

‍STREAM ON [A, B]
NEXT DAY ON

Voice-Over

Added to concurrent promos 30s and over.
Script: “...and stream on HBO Max/stream next day on HBO Max.”
Example: “Supermarket Stakeout tonight at nine on Food Network and stream on HBO Max/stream next day on HBO Max.”

Legal

A legal disclaimer [A, B], included in the toolkit, should always be added.

Single-stage Food Network end board (clip from 15s promo)

Multi-stage OWN end board (clip from 30s promo)

Usage

The concurrent super can be:
Positioned anywhere on the single-stage [A] or multi-stage [B] network outro. To create a visual hierarchy that mirrors the voice-over, place it below or after the network logo.
Positioned independently from the legal disclaimer.
Animated (preferred) or static.
The concurrent super cannot be:
Recolored or textured.
Reanimated (exception: HBO).
Color: white and black only

Concurrent Super 50-50

Concurrent is a network promo that features both the network tune-in and the HBO Max call-to-action (CTA).

Concurrent super 50-50 is a network logo and a HBO Max logo and CTA lockup that appears side-by-side on a network outro. This is the secondary option to be used when vertical space is limited.

Duration

1s minimum

cta

‍STREAM ON [A, B]
‍NEXT DAY ON

Voice-Over

Added to concurrent promos 30s and over.
Script: “...and stream on HBO Max/stream next day on HBO Max.”
Example: “Supermarket Stakeout tonight at nine on Food Network and stream on HBO Max/stream next day on HBO Max.”

Legal

A legal disclaimer [A, B], included in the toolkit, should always be added.

Single-stage TLC outro (clip from 15s promo)

Multi-stage Food Network end board (clip from 30s promo)

Usage

The concurrent super 50-50 lockup can be:
Positioned in equal prominence to the network logo with the divider on the single-stage [A] and multi-stage [B] network outro.
Positioned independently from the legal disclaimer.
Animated (preferred) [B] or static [A].
The concurrent super 50-50 cannot be:
Recolored or textured.
Reanimated (exception: HBO).
Color: white and black only

Concurrent Super Multi-Platform

Concurrent is a network promo that features both the network tune-in and the HBO Max call-to-action (CTA).

Concurrent super multi-platform is a discovery+ logo, HBO Max logo, and CTA lockup added to network end boards to create a consistent messaging system across all the different brand channels.

Duration

1s minimum

cta

‍STREAM ON [A]
‍NEXT DAY ON

Voice-Over

Added to concurrent promos 30s and over.
Script: “...and stream on discovery+ and HBO Max/stream next day on discovery+ and HBO Max.”
Example: “Chopped Legends. Tuesday September third at eight on Food Network. Stream on discovery+ and HBO Max./Stream next day on discovery+ and HBO Max.”

Legal

A legal disclaimer, included in the toolkit, should always be added.

Single-stage Food Network outro (clip from 15s promo)

Multi-stage Food Network end board (clip from 30s promo)

Usage

The concurrent super multi-platform lockup can be:
Positioned anywhere on the single-stage [A] or multi-stage [B] network outro. To create a visual hierarchy that mirrors the voice-over, place it below or after the network logo.
Positioned independently from the legal disclaimer.
Animated (preferred) or static.
The concurrent super multi-platform lockup cannot be:
Recolored or textured.
Reanimated (exception: HBO).
Color: white (including full-color discovery+ logo with white word mark) or black (including full-color discovery+ logo with black word mark).

In-App & Off-Platform

In-App Concurrent

Duration

Title Card: variable
Outro: 2s minimum (+ transition)

An in-app concurrent is a network promo that is repackaged as an HBO Max in-app promo. Please remove network logos and linear tune-ins, and follow guidance below. Only 16:9 versions required.

Tune-In

Add the tune-in to the title card using the HBO Max motion toolkit or guides provided. The tune-in appears at a fixed scale and vertical height, but it can be repositioned horizontally to align with the title treatment. The tune-in always appears under the title treatment. Spell out months and days of the week in all caps.

Copy will depend on flighting and show rollout.

Examples:

Date (SEPTEMBER 25)
Day and time (TUESDAY 8PM ET)
Weekly: day and time (TUESDAYS 8PM ET)
Post-launch (NOW STREAMING)

Voice-Over

In-app concurrents, including trailers, pre-rolls, mid-rolls, and post–rolls, should not have any voice-overs that feature show titles, tune-ins, or any variation of "Streaming on HBO Max."

Title Card

Must include one of the above tune-ins.
Acceptable to reuse the same title card that was used for the linear promo as long as the network logo and HBO Max logo are removed [A].
Alternatively, use the HBO Max toolkit to create the title card. Please see the Title Cards section in the Motion Guidelines.

Outro

No URL, disclaimers, or legal lines.
Transition outro [C] is preferred and includes a short transition between the title card and outro.

Off-Platform Concurrent

Off-platform concurrent refers to social, paid, and dotcom promos that are in front of the paywall.

Duration

1s minimum

Outro

‍Must have the URL, legal line, and price.
‍Transition outro [D] is preferred and includes a short transition between the title card and outro.

Max original mnemonic

Max Original Mnemonic

Duration

Resolution

Frame Ratios

23.98fps, 25fps, 29.97fps

Aspect Ratios

1.78 (if additional aspect ratios are needed, please crop accordingly)

Audio

Stereo, 5.1

Usage

The Max Original mnemonic is a stand-alone sonic branding element used as content pre-roll on the streaming service.

Versioning

The Max Original mnemonic is not part of the motion toolkit. It is available in various specs, per use case.
For additional requests, please reach out to: HBOMax_Brand_Team@wbd.com.

Max Request Form

a/v specs

For additional dynamic branding effects, please view the resource below.

See A/V Specs

Motion

Motion Guidelines

concurrent promos

Max Original mnemonic

A/V specs

Motion Guidelines

Concurrent Promos

Max original mnemonic

a/v specs

Privacy Policy