Brand Devices
Dark Radial Gradient
Use this background with the iridescent white or pure white HBO Max logos, and adhere to the provided ratios. If another size is required, contact: HBOMax_Brand_Team@wbd.com.
Light Radial Gradient
Use this background with the lens flare black or obsidian black HBO Max logos, and adhere to the provided ratios. If another size is required, contact: HBOMax_Brand_Team@wbd.com.
Considerations
- Include a mix of programming that leans into our content strategy (HBO/Max Originals, Pay-1 movies from WB and A24).
- Aim to keep new and high-performing titles near the center of the quilt or within the crop (depending on the version).
- When replacing key art, follow the size and format referenced in the template
- New versions must be approved by the Brand Marketing team and vetted through legal. Be mindful of parity when resizing, moving, or cropping key art.
Download the latest version with the link above. For questions related to the U.S. quilts, please contact: HBOMax_Brand_Team@wbd.com.
Due to individual key art image rights, key art quilts are localized for each region. Team members below ensure localized versions are created and cleared for use. For questions related to regional (non-U.S.) quilts, please reach out to:
There are two versions in the file.
Skewed quilt (preferred)
Unskewed quilt
- Use on assets with tight and narrow cropping where cropping creates distortion.
- Use as a starting point when animating.
